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Branded Content: Measuring success
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally...
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BOBCM Measurement Round Table
The BCMA ran their first leadership event at Havas yesterday with presentations from Tapestry Research’s MD Ian Wright, pointlogic’s MD Tim Foley, Realeyes’s Commercial Director Alex Slater, and Sander...
View ArticleMarket Report: Brazil 2014
At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive brand offerings, a huge variety of products, screens, restaurants,...
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Defining Branded Content for the Digital Age
Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concept, and the estimated US$4bn value of the branded content market. As...
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Market Report: Russia 2014
When looking at emerging trends and insights into branded content marketing in Russia, we need to remember that advertising in Russia is relatively young. The very first TV ads, from multi-national...
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Looking forward to the next 10 years
We generally look back to look forward and predict the emerging trends, but the explosion of social media and the rapid development of technology has impacted positively on branded content and given us...
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BCMA’s Andrew Canter on the Rise of Human Brands
Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing industry is no longer the...
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What does traditional media bring to the branded content table?
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN –...
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Scandinavia: A great test market for Branded Content and Entertainment
The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their way of life, history,...
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The Good, the Bad and the Ugly: What makes for Great Content these days?
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it seems that Billion-dollar Bill’s philosophy...
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What’s Hot in Global Entertainment
Following the recent BCMA Leadership Series: Entertainment Matters for Branded Content, we asked Doug Wood, Group Director, Research and Insight, Endemol Shine Group to share his views and insights on...
View ArticleFestival of Marketing – Partnership Announcement
Every year, the Festival of Marketing partners with the most trusted industry bodies to bring together the elite of the marketing world in a unique experience where ambitious marketers can discover,...
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A New Age Of Storytelling
We all love a great story. The Zurich start-up company Werenbach has been making watches since 2013 out of material from spaceborn Russian Soyuz rockets. Up to now the watches have been produced in...
View ArticleBCMA Canada: Lead Partner shift2 Puts Itself Into The Story
We are excited to announce that our latest Chapter, BCMA Canada is now officially launched. It will be headed up by Kaaren Whitney-Vernon who is the Founder and CEO shift2 Inc. – one of Canada’s...
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BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel
Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were delighted to have the opportunity to...
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BCMA Thinks: When Light Becomes Sound…
It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the stepping-stone of many classical painters,...
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Study Your Sector For Successful Content Marketing
A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before designing...
View ArticleBCMA Chapters: Spain Announces New President
We are delighted to announce that Paco Recuero has become the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a young and disruptive team of 50 entrepreneurs....
View ArticleNew Research: Branded Gifts – The Best Way to Say ‘Thank You!’
New research produced by our friends and colleagues at the British Promotional Merchandise Association (BPMA) highlighted the fact that almost 80% of people receiving a branded gift feel ‘appreciated’,...
View ArticleHow To Measure Branded Content Effectively
Measuring The Unmeasurable 1: Branded Content Some channels are (wrongly) regarded as unmeasurable. Over a trio of articles, the IPA talks to the representatives of three types of media that are often...
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